Content Preferences
Your content preferences tell our AI everything it needs to know to write posts that sound like you and resonate with your audience. This is one of the most important setup steps — getting it right means better content from day one.
How Preferences Work
Your preferences act as a creative brief for every post we generate. They're organized into four categories.
1. Your Photography Business
This section helps the AI understand who you are and what you do:
- Photography niche – Wedding, portrait, commercial, real estate, event, newborn, or other
- Location – The city, region, or area you serve
- Years of experience – Helps the AI establish authority in your voice
- Unique selling points – What makes your photography business different
Be specific about your unique selling points. Instead of just "quality photography," try "candid, documentary-style wedding photography with a fine art editing approach." The more detail you provide, the more authentic your posts will sound.
2. Writing Style and Tone
Control how your posts read:
| Tone | Description | Best For |
|---|---|---|
| Professional | Polished and authoritative | Commercial photographers, corporate clients |
| Friendly | Warm and conversational | Wedding, portrait, family photographers |
| Casual | Relaxed and approachable | Lifestyle, personal branding |
| Luxurious | Elegant and refined | High-end wedding, luxury brands |
You can also set:
- Post length – Short (300–500 words), Medium (500–800 words), or Long-form (800–1200 words)
- First-person vs. third-person – "I always tell my clients..." vs. "The team at [Studio Name] always tells clients..."
- Pronoun preference – How you refer to your clients ("you," "they," "couples," etc.)
3. Topics and Keywords
Tell us what subjects you want your blog to cover:
- Topic categories – Choose from our suggested categories like:
- Wedding planning tips
- Engagement photo guides
- What to wear for a photoshoot
- Behind-the-scenes stories
- Photography equipment insights
- Client experience overviews
- Local venue spotlights
- Seasonal content
- Custom topics – Add your own topic ideas
- Target keywords – SEO terms you want to rank for (e.g., "Charleston wedding photographer")
- Competitor blogs – Other photography blogs whose style you admire
4. Topics to Avoid
Equally important is what you don't want us to write about:
- Off-limit subjects – Anything that doesn't fit your brand
- Competitor names – Don't mention these
- Controversial topics – Politics, religion, etc.
- Outdated information – Anything that no longer applies to your business
Managing Multiple Sites
If you're on the Growth or Studio plan with multiple websites, each site gets its own content preferences. For example:
- Your wedding photography site might have a romantic, luxurious tone targeting engaged couples
- Your commercial site might have a professional tone targeting marketing directors
- Your personal blog might have a casual, behind-the-scenes feel
You can set different preferences for each connected website. Just select the site at the top of the Content Preferences page before making changes.
Updating Your Preferences
Your preferences aren't set in stone. You can update them anytime:
- Go to Settings → Content Preferences in your dashboard
- Make your changes
- Click Save Preferences
Changes apply to future content generation — existing drafts and published posts won't be affected.
What Happens After You Set Preferences
Once your preferences are saved, our AI immediately starts generating topic ideas based on your settings. You'll typically see your first batch of topics within 24 hours. Learn more in Generating Topics.
Next Steps
With content preferences configured, it's time to dive into Creating Content.