You never have to think about posting times. Smart scheduling picks the slot for you: weekday mornings, in your timezone.

Why weekday mornings

Weekday mornings are when people read — with coffee, before work, in the lull after school drop-off. Your posts arrive when readers are actually looking, instead of shouting into a Sunday evening.

Your timezone matters

Your timezone setting controls how posts are scheduled and how dates are displayed — set it to where you live. You'll find it with your profile in Preferences (profile & account).

Publishing isn't to the exact minute

A scheduled post didn't publish at the exact minute? That's normal. Posts publish on their own — shortly around the scheduled time. Give it a few minutes before worrying.

Taking the wheel

Prefer to pick the date yourself? Open a draft in the Content Pipeline and use Schedule — or use Reschedule on a post that's already scheduled.